Effective Date: 01/24/2017

My Florida Regional MLS (“We” or “MFRMLS”) respects your privacy and is committed to safeguarding your Information.

In order to better serve your needs now and in the future, we may ask you to provide us with certain information. We understand that you may be concerned about what we will do with such information – particularly any personal or financial information. We agree that you have a right to know how we will utilize the personal information you provide to us. Therefore, together with our affiliated entities and third party providers we have adopted this Privacy Policy to govern the use and handling of your personal information.



This Privacy Policy governs our use of the information that you provide to us.  It does not govern the manner in which we may use information we have obtained from any other source, such as information obtained from a public record or from another person or entity.

The Website is not intended for children under 13 years of age. No one under age 13 may provide any information to or on the Website. We do not knowingly collect personal information from children under 13. If you are under 13, do not use or provide any information on this Website or on or through any of its features/register on the Website, use any of the interactive or public comment features of this Website or provide any information about yourself to us. If we learn we have collected or received personal information from a child under 13 without verification of parental consent, we will delete that information. If you believe we might have any information from or about a child under 13, please contact us at FeedBack@State27Homes.com, or (800) 686-7451.


Types of Information

Information collected from you will vary, depending on whether you are a member of the general public (a “consumer”) or a MLS Subscriber.  When using the Website, you may elect to visit the Website anonymously and not provide any personal information and, in that case, the only information we collect is the information collected automatically as set forth below.

Depending upon which services on the Website you utilize, the types of nonpublic personal information that we may collect include:

Information from consumers.  To become a registered user,  a consumer must provide certain minimum contact information including a name and email address.  You may also  provide us with additional contact information including, but not limited to, home address, family information  and other household requirements (“Contact Information”). In addition, consumers may provide detail personal profile information that will include financial information including income, taxes, debt obligations and monthly expenses (“Personal Profile Information”).

Information from MLS Subscribers. MLS Subscriber are automatically registered users pursuant to their membership with MFRMLS.  Contact Information for MLS Subscribers includes, but is not limited to, name, email address, phone number, office affiliation and address , license information and MLS #ID.

Posted Information or User Contributions.   You also may provide information to be published or displayed on public areas of the Website or transmitted to other users of the Website or third parties (“User Contribution”).  Your User Contributions are posted on and transmitted to others at your own risk.

Automatic Collection of Information.  Like many websites, we automatically track certain information about you as you access, visit or otherwise take advantage of the Website to collect information about your equipment, browsing actions and patterns.  The information we collect automatically is statistical data to help us to improve our Website and to deliver a better service.


Automatic Data Collection and Cookies

We automatically collect data  as you navigate through the Website. Information collected automatically may include usage details, IP addresses and information collected through cookies and other tracking  technologies.  A cookie is an element of data that a Website can send to your browser, which may then store the cookie on your hard drive. The goal of this technology is to better serve you when visiting our site, save you time when you are here and to provide you with a more meaningful and productive Web site experience.


Use of Information

We use information that we collect about you or that you provide to us differently depending on the type of information and how it collected:

Consumer Contact Information will be shared with real estate agents that are MLS Subscribers  upon the request of the consumer.  Personal Profile Information shall only with real estate agents if the consumer elects to have such information shared with the agent.

We currently do not provide any of your Consumer Contact Information or Personal Profile Information to any third party’s other than our third party service providers necessary to perform supporting functions for the various tools, functionality and services offered through the Website.   These third party service providers may be permitted to receive or collect information from you, but will not be authorized by us to use Contact Information or Personal Profile Information for any other purpose other than in connection with the support functions for us.

We may us the personal information you provide us to help customize or enhance the Website and related services and we may use the email address and other information you provide us to contact you for promotional or other purposes and to provide you with information about products and services that you may request from us.  We may also use this personal information to notify you of changes to our Website and to allow you to participate in interactive features of our Website.

We may use your personal information to contact you about our own and third party goods and services that may be of interest to you.   If you do not want us to use your information in that way, you will have the right to elect to opt out from receiving these kinds of contacts at any time.

We may also disclose your personal information to certain service providers and other third parties to market their products or services to you, but only if you have consented to these disclosures and not opted out of these disclosures.

We may disclose aggregated information about our users and information that does not identify any individual, without restriction.

We may also disclose your personal information to comply with any court order, law or legal process, including to respond to any government or regulatory request.


Accessing and Modifying Your Personal Information

You can review and change your personal information by logging into the Website and visiting your account profile page. You can also change the real estate agent that has access to your personal information or delete your account as a registered user at any time.


Confidentiality and Security

We will use our best efforts to ensure that no unauthorized parties have access to any of your information. We restrict access to nonpublic personal information about you to those individuals and entities who need to know that information to provide products or services to you. We train and oversee our employees and agents to ensure that your information will be handled responsibly and in accordance with this Privacy Policy. We currently maintain physical, electronic, and procedural safeguards to guard your nonpublic personal information.


Changes to Our Privacy Policy

It is our policy to post any changes we make to our privacy policy on this page. If we make material changes to how we treat our users’ personal information, we will notify you by e-mail to the primary e-mail address specified in your account or through a notice on the Website home page. The date the privacy policy was last revised is identified at the top of the page. You are responsible for ensuring we have an up-to-date active and deliverable e-mail address for you, and for periodically visiting our Website and this privacy policy to check for any changes.


Contact Information

To ask questions or comment about this privacy policy and our privacy practices, contact us at:

My Florida Regional Multiple Listing Service, Inc.
247 Maitland Avenue, Suite 2000
Altamonte Springs, FL 32701
Tel: (407) 960-5300
Fax: (407) 960-5450

or via our toll-free number:

(800) 686-7451