Media Facts

  • My Florida Regional MLS (MFRMLS) has provided home buyers with a property search website since 2009. is the newly rebranded and enhanced replacement for the previous website.
  • Name was inspired by Florida being the 27th State to join the U.S.
  • Listing coverage includes most of Central and Southwest Florida.
  • was custom built and designed for MFRMLS by August Partners.
  • TLC search technology is owned and operated by TLC Engine.


Media Contacts

Jennifer Thompson-Kersting
Vice President, Stakeholder Relations

Doug Wise
Brand & Communications Manager

Press Releases

Florida’s leading MLS was awarded the Inman Innovator Award in the MLS/Association category for the launch of, their pioneering public-facing Florida home search website. Read more…